Name: Fido Factor

Quick Pitch: Fido Factor is a dog-specific local search and review site and iPhone app built for dog owners. It’s a “Yelp() for dogs.”

Genius Idea: We dog owners love our canines: it’s really that simple. We raise them, feed them, play with them, sleep with them, and fall in love with them. We want to take them almost everywhere we go too, but that’s where you start running into problems.

The problem is also simple: there aren’t a lot of places where you can take your dog. It’s only appropriate to bring your pup to certain restaurants, parks, and hotels, but it’s practically impossible to know which places are OK for your loyal companion.

That’s where Fido Factor comes in. The site calls itself “the ultimate guide to dog-friendly locations.” Its purpose is really clear: to tell you where you can bring your dog in your city. Fido Factor goes beyond that, though, with a well-designed website and companion iPhone app.

Fido Factor compiles a user-generated list of dog-friendly locations. Currently, it’s only available in four cities: Boston, San Francisco, New York City, and Portland, but that list is growing. Simply search for a location type (i.e. restaurant) and you’ll find a list of dog-friendly locales, along with ratings, reviews, and a filled-in Google Map. It really is a lot like Yelp, but for dog lovers.

There are few other cool features to note. The biggest one is the Fido Factor iPhone app, which not only tells you about nearby locations for your best friend, but even has a feature called “Pooch Pics,” where you can take a picture at a location and upload it for all to see on the website. The website also boasts Facebook Connect integration.

Fido Factor is still small, and it is very simple, but it really solves a constant issue for dog owners effectively. Finding a place to gather with your dog-loving friends has never been so easy.